Create consistent UTM links for campaigns. Choose a template or build your own.

Required

Parameters

Use lowercase and hyphens. Convention: YY-MM-campaign-audience-segment

https://www.ellodave.co.uk/

Bulk generate

Generate multiple URLs using current Destination, Campaign, Source and Medium. Enter one content value per line.

Recent links

View link tracker

Google Ads Tracking

Google Ads

  1. Define custom parameters for each campaign:

    Navigate to each Campaign → Settings → Campaign URL options

    Add: _campaign = [your campaign name]

  2. Define custom parameters for each ad group:

    Navigate to each Ad Group → Custom parameter column

    Add: _adgroupname = [your ad group name]

Meta Ads Tracking

Meta Ads

  1. Add the following to the URL parameters field:

    utm_medium=paid&utm_source={{site_source_name}}&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}
QR Code Generator

Create QR codes for your UTM links and more.

qr.ellodave.co.uk →

Best practices for UTM links
UTM tracking for Google Ads instructions
UTM tracking for Meta Ads instructions